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16 Cards in this Set

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  • Back

The publishing and entertainment industries make up the smallest share of the commercial content marketplace.

False

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called advertising-supported revenue model.

True

In cannibalization, sales of new digital products replace sales of traditional products.

True

Streaming technology has impacted the television industry because it poses a direct threat to the cable television industry, which wants to be the sole source of television shows and sports events.

true

The average American still spends more time watching television than using the Internet.

True

Who was the first major fiction writer to create an e-book-only volume of a new work?

Stephen King

DRM refers to a combination of ________ for protecting digital content.

technical and legal means

Zinio is an example of which of the following?

magazine aggregator

Internet users consume fewer medium of all types than non-Internet users.

False

There are approximately ________ online newspapers in the world.

10,000

Which of the following was the most troubled segment of the publishing industry in 2012?

newspapers

The impact of the Internet on media appears to be decreasing the total demand for media.

False

What percentage of the Internet population in the United States reads magazines online?

almost one-third

Which of the following best describes the online newspaper industry's revenue model?

struggling to successfully implement a fee-based model

The a la carte revenue model allows users to pay only for what they use.

True

Which of the following statements about the newspaper industry is not true?

Online readership of newspapers is declining.