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85 Cards in this Set

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1. The color scheme most normally associated with danger or poison is ____________.
(Note: this answer is dependent on the TWO COLOR combination and is a different answer from the
answer from the “Psychological & Symbolic Uses of Color Worksheet which referred to only one color
and was traditionally used by chemists)
a. black and yellow
b. black and gold
c. yellow and violet
d. black and blue
a. black and yellow
2. One of the first color tests to determine personality traits and disorders was developed by__________.
a. Dr. Max Frost
b. Dr. Max Lovelace
c. Dr. Max Ponza
d. Dr. Max Luscher
d. Dr. Max Luscher
3. Using bright, saturated colors conveys which emotional feelings?
a. a happy, upbeat mood
b. a sad, somber mood
a. a happy, upbeat mood
4. Using dark, desaturated colors conveys which emotional feelings?
a. a happy, upbeat mood
b. a sad, somber mood
b. a sad, somber mood
5. This color personality test or diagnostic tool (referenced in Question 21) was made up of ___________.
a. four colors
b. seven colors
c. eight colors
d. twelve colors
c. eight colors
6. The Retinex theory states that colors are not determined in isolation.
a. true
b. false
a. true
7. The Retinex theory states that colors do not change in relation to one another, but remain constant.
a. true
b. false
b. false
8. Edwin Land developed a theory on psychological color perception known as __________.
a. the Retinex theory
b. the Reflex theory
c. the Retina theory
d. the Retaining theory
a. the Retinex theory
9. The color associated with the Virgin Mary’s traits of piety, truth, and goodness have been assigned to
which modern day, mass-produced equivalent?
a. sky blue
b. cobalt blue
c. ultramarine blue
d. navy blue
d. navy blue
10. The gem lapis was ground into what color pigment?
a. red
b. blue
c. violet
d. gold
b. blue
11. If you opened a fast food restaurant, which colors would make people want to eat more?
a. yellow and orange
b. blue and green
c. green and red
a. yellow and orange
12. What percentage of our choice when purchasing an item is based on color?
a. 40 percent
b. 50 percent
c. 60 percent
d. 70 percent
c. 60 percent
13. When scanning the shelves, most shoppers recognize the product they wish to purchase in __________
a. under a second
b. one second
c. two seconds
d. five seconds
a. under a second
14. When deciding to make a purchase, a person will choose the product based on its color in __________.
a. 30 seconds
b. 60 seconds
c. 90 seconds
d. 120 seconds
c. 90 seconds
15. The color that is used to enhance the taste of sweetness in any food or food packaging is ___________.
a. red
b. pink
c. yellow
d. green
b. pink
16. People in lower economic brackets tend to prefer and respond favorably to ___________.
a. simple, bright hues
b. darker, less saturated hues
c. simple, less saturated hues
a. simple, bright hues
17. People in the higher economic brackets tend to prefer and respond favorably to ___________.
a. simple, bright hues
b. darker, less saturated hues
c. simple, less saturated hues
b. darker, less saturated hues
18. Which economic group does not fit the color preference model?
a. metrosexuals
b. hippies
c. goth
d. yuppies
d. yuppies
19. Dull, low saturated colors appear to __________________.
a. make no difference visually
b. advance in space
c. recede in space
d. none of the above
c. recede in space
20. Bright, saturated colors appear to __________________.
a. make no difference visually
b. advance in space
c. recede in space
d. none of the above
b. advance in space
21. As objects recede into space, they lose color and saturation; this is known as __________.
a. atmospheric perspective
b. true perspective
c. color perspective
d. organic perspective
a. atmospheric perspective
22. We recognize the name of the product name before we recognize the color.
a. true b. false
b. false
23. Warm hues appear to recede in space.
a. true b. false
b. false
24. The term trompe l’oeil, means _____________.
a. to fool the mind
b. to fool the brain
c. to fool the eye
d. to fool the person
c. to fool the eye
25. Using color without regard to its natural or local color is known as _____________.
a. intense color
b. physical color
c. heightened color
d. decorative color
c. heightened color
26. A pixel is _____________.
a. one dimensional
b. two dimensional
c. three dimensional
d. four dimensional
b. two dimensional
27. Pixels are composed or made up of _____________.
a. pigment
b. colorants
c. light
d. all of the above
c. light
28. A row of pixels is referred to as a ________________.
a. roster
b. razor
c. resistor
d. raster
d. raster
29. The stairstep effect of seeing each pixel is known as ______________.
a. aliasing
b. anti-aliasing
c. the negative effect
d. pixelation
a. aliasing
30. The Internet can display a maximum of how many different hues or colors?
a. 125
b. 256
c. 480
d. 640
b. 256
31. Raster-based systems ______________.
a. work on dots/pixels of color
b. work on mathematical formulas
c. neither of the above
a. work on dots/pixels of color
32. Vector-based systems ___________________.
a. work on dots of color
b. work on mathematical formulas
c. none of the above
b. work on mathematical formulas
33. The term for the amount of pixels in a one-inch square is _____________.
a. pixelization
b. resolution
c. gamma
d. density
b. resolution
34. Which optical disc formatting can store more information in a smaller space?
a. CD
b. DVD
c. Blu-Ray
c. Blu-Ray
35. When working with an additive color, you are working with __________.
a. pigments
b. light
c. colorants
d. all of the above
b. light
36. What is the advantage of having an LCD display on monitors?
a. Saves space
b. Flat screen
c. High quality color display
d. All of the above
d. All of the above
37. Which computer monitor technology provides brighter colors and less electricity?
a. LCD (liquid-crystal display)
b. LED (light emitting diode)
b. LED (light emitting diode)
38. When looking at your monitor, you can print all of the colors you see.
a. true b. false c. only with special monitors
b. false
39. Which is not a primary color system ____________________.
a. R, G, B b. R, Y, B c. V, M, Y, K d. C, M, Y, K
c. V, M, Y, K
40. The Adobe color picker is based on ___________.
a. a color point
b. a color triangle
c. a color plane
d. a color solid
d. a color solid
41. Color spaces such as RGB, LAB, and CMYK are also known as ____________.
a. color modes
b. color nodes
c. color cubes
d. color paths
a. color modes
42. Which of the following has the largest color space (shows the widest range of colors)?
a. the Web or Internet
b. the computer monitor
c. the human eye
d. videotape
c. the human eye
43. Gamma is best defined as the mathematical formula of the relationship of _____________ of the
image seen on the monitor screen
a. voltage output to the relative brightness
b. voltage input to the relative brightness
c. voltage input to resolution of the image
d. all of the above
b. voltage input to the relative brightness
44. The actual range of color each device can display or reproduce is called ____________.
a. color
b. rasterization
c. gamma
d. gamut
d. gamut
45. A CCD chip is found in which of the following devices?
a. a jump drive b. a printer c. a CD d. a scanner
d. a scanner
46. In printing, the term dot gain refers to ____________.
a. the spread of color on the screen
b. the spread of rasters
c. the spread of ink
d. all of the above
c. the spread of ink
47. The process of emulating how light reflects off an object and scatters over surfaces is known as
_________________.
a. vector-based lighting
b. raster-based lighting
c. texture-based lighting
d. image-based lighting
d. image-based lighting
48. The process by which the computer collects all of the data from a digital animation program and
compiles all of the information to videotape or film is known as _____________.
a. rendering
b. rasterizing
c. radiance mapping
d. reproduction
a. rendering
49. The armature-like structure used by designers in creating 3-D animations or images is called:
a. wire-frame model
b. wire-channel model
c. fire wire model
d. none of the above
a. wire-frame model
50. Color choices for products are based upon ____________.
a. age
b. sex
c. economic status
d. all of the above
d. all of the above
51. More than half of a person’s choice in purchasing a product is based solely on color.
a. true b. false
a. true
52. Psychedelic posters of the 1960s used color to make which of the following statements?
a. We want to be like you.
b. We are the same as you.
c. We are very different from you.
d. We don’t care about anything.
c. We are very different from you.
53. When looking at a page full of color images such as a newspaper, the eye will go __________.
a. to the smallest image
b. to clustered images
c. to the largest image
d. to the body copy
c. to the largest image
54. One reason the New York Times began using color images was __________.
a. to appeal to a younger audience
b. to make the paper more accessible
c. to make it easier to read
d. all of the above
d. all of the above
55. Barbara Kruger calls her use of white type on a red background ___________.
a. the “vernacular of design”
b. the “vernacular of signage”
c. the “vernacular of type”
d. the “vernacular of color”
b. the “vernacular of signage”
56. Besides the personal choice of the designer, which of the following are used to determine a color for a new product?
a. a focus group
b. an industrial psychologist
c. a color forecasting service
d. all of the above
d. all of the above
57. The counterculture of young people in the 1960s used color to _____________.
a. show their team spirit
b. make themselves appear thinner
c. make a statement and stand out
d. fit in and be accepted
c. make a statement and stand out
58. Wes Wilson uses which color scheme predominately in his rock and roll posters?
a. analogous hues
b. complementary hues
c. triads
d. tetrads
b. complementary hues
59. As one of the leading proponents of computer use, April Greiman called the computer __________.
a. an intelligent tool
b. a necessity
c. overused and dull
d. a vital tool
a. an intelligent tool
60. To preserve this color identity in products and packaging, many companies use ___________.
a. process colors
b. the Panache Matching System
c. the Pandemic Matching System
d. the Pantone Matching System
d. the Pantone Matching System
61. If the color of a product varies even slightly, it will break the unconscious psychological connection with the customer orviewer.
a. true b. false
a. true
62. The most popular color scheme for packaging in the United States is ___________.
a. red and green
b. blue and white
c. red, white, and blue
d. none of the above
c. red, white, and blue
63. The design team who developed the use of color in Apple computers was led by ___________.
a. Jonathan Eve
b. Jonathan Ide
c. Jonathan Ime
d. Jonathan Ive
d. Jonathan Ive
64. As a rule, the color used in toys for boys is usually comprised of _____________.
a. deep, dark colors of blue and violet
b. bright, saturated hues of blue and red
c. neutrals and shades
d. soft, warm hues and pastels
b. bright, saturated hues of blue and red
65. As a rule, the color used in toys for girls is usually comprised of _____________.
a. deep, dark colors of blue and violet
b. bright, saturated hues of blue and red
c. neutrals and shades
d. soft, warm hues and pastels
d. soft, warm hues and pastels
66. Colors used for teenagers is different in that it uses _____________
a. wilder hues and color combinations
b. blacks and reds
c. vivid bright pastels
d. neutral hues and shades
a. wilder hues and color combinations
67. In the beginning, the Internet was called ____________.
a. Archnet
b. Bitnet
c. Webnet
d. all of the above
b. Bitnet
68. Internet color has a maximum range of _______________colors.
a. 100
b. 256
c. one million
d. ten million
b. 256
69. What is the least effective color harmony to use if you are designing a web page or animation.
a. monochromatic
b. triad
c. split complement
d. analogous group
d. analogous group
70. What can a web designer do to ensure faster web page opening?
a. Include large image size
b. Limit the palette to 356 colors
c. Tile large images
d. All of the above
c. Tile large images
71. In motion graphics, cool hues and colors appear to ____________
a. recede into the background
b. advance to the foreground
c. show attitude
d. give a soft muted look
a. recede into the background
72. In motion graphics, warm hues and colors are used ____________
a. to visually push elements into the background
b. to visually neutralize the color scheme
c. to visually bring elements into the foreground
d. all of the above
c. to visually bring elements into the foreground
73. In terms of contrast in animation and motion graphics, contrast is used to _____________.
a. create a separation of background and foreground
b. blend the foreground and background together
c. are used in place of color
d. all of the above
a. create a separation of background and foreground
74. In the Zulu tribe what is the only color that doesn’t have negative connotations?
a. yellow
b. green
c. white
c. white
75. In 1200 the Catholic church began using black in their church services because:
a. Black dye was less expensive
b. Color of pestilence
c. Black dye was plentiful
b. Color of pestilence
76. Blue on the Israeli flag represents the color of:
a. God’s glory
b. Sea
c. Sky
d. All of the above
d. All of the above
77. What color is most associated with Islam?
a. Orange
b. Green
c. Blue
b. Green
78. In the Hindu religion, which color is associated with happiness and joy?
a. Red
b. Yellow
c. Blue
a. Red
79. what is the most predominant color concept in the Buddist religion that represents the highest leel
of meditative achievement?
a. Rainbow colors
b. Red, white and yellow
c. Violet, red and blue
a. Rainbow colors
80. Which hue has underlying associations with health?
a. Blue
b. Violet
c. Yellow
a. Blue
81. In the push for nontoxic, environmentally friendly materials, Winsor & Newton developed:
a. waterproof acrylic paints
b. water resistant acrylic paints
c. water mixable oil paints
d. waterproof oil paints
c. water mixable oil paints
82. The color of the laser beam used in holography is related to the __________ used.
a. frequency
b. gas
c. paper
d. computer
b. gas
83. Colors that are descriptive of the flavors contained in a package can be copyright protected.
a. true b. false
b. false
84. If a color has a “secondary meaning” that is associated in the minds of consumers, it can be copy
protected.
a. true b. false
a. true
85. John Weber calls the Internet ____________ in the world of art.
a. the duce
b. the wild card
c. the ace of spades
d. the queen of hearts
b. the wild card