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23 Cards in this Set

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What are the 5 key questions makeup the hospitality and travel marketing system?

Where are we now?

What are the 5 key questions makeup the hospitality and travel marketing system?

Where would we like to be?

What are the 5 key questions makeup the hospitality and travel marketing system?

How do we get there?

What are the 5 key questions makeup the hospitality and travel marketing system?

How do we make sure we get there?

What are the 5 key questions makeup the hospitality and travel marketing system?

How do we know if we got there?

What are the four fundamentals of the hospitality and travel marketing system?

Strategic Market Planning


Describe the process of developing long term plans.

What are the four fundamentals of the hospitality and travel marketing system?

Marketing Orientation


Satisfying customer needs and wants must have the top priority in an organization.

What are the four fundamentals of the hospitality and travel marketing system?

Differences between Products and Services Marketing


Business of marketing and providing services.

What are the four fundamentals of the hospitality and travel marketing system?

Understanding Customer Behavior

What are the benefits of following the procedure suggested in the hospitality and travel system?

Priority on planning


Planning one year ahead is not enough, multi-year (strategic marketing plans) are required.

What are the benefits of following the procedure suggested in the hospitality and travel system?

Logical flow of efforts


The five key questions.

What are the benefits of following the procedure suggested in the hospitality and travel system?

Better balance of marketing activities


The system is used continuously and experience is gained from every use. Something different is learned each time.

Strategic marketing plan

long term, 3 to 5 years.

Marketing plan

short term, 2 years or less.

TRUE OR FALSE


Several strategic market plans make up one marketing plan.

FALSE

TRUE OR FALSE


The hospitality and travel industry is a system because it consists of a group of interrelated organizations that share a common purpose and goals

TRUE

TRUE OR FALSE


The step in the hospitality and travel marketing system that involves measurement and evaluation is "How do we make sure we get there?"

FALSE

TRUE OR FALSE


It is unnecessary and unrealistic to plan marketing for more than one or two years into the future.

FALSE

TRUE OR FALSE


The last step in the hospitality and travel marketing system answers the question "How do we know if we got there?"

TRUE

When marketing hotels, restaurants, and other travel businesses, which of the following questions must be answered first?

Where are we now?

The difference between a marketing plan and a strategic market is:

A strategic market plan covers a period of three or more years; a marketing plan is for a period of two years or less.

Which accurately explains the relationship of long- and short-term marketing planning.

They are related but cover different time periods.

The hospitality and travel marketing system is:

An approach to marketing that all hospitality and travel organizations can adapt to meet their needs.