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59 Cards in this Set

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  • Back
commonplace
existing in many places, повседневно
take a note
notice
cynically
elieving that people are only interested in themselves and are not sincere: ценично
a ploy
part of a clever marketing ploy that had been pre-arranged with: уловка
assess
estimate: оценивать Assess the importance of the products in the movie.
be biased
make unfair judgement: The newspapers gave a very biased report of the meeting. быть предвзятым
apparent
obvious: очевидный
No apparent advantage for having the product play a role in the story of movie.
opt for
choose: The type of product placement an advertiser opts for should depend on their marketing goals
diverge
separate and go in different directions: Views concerning the ethics of advertising aimed at children diverge widely in Europe.
restriction
a law or rule that limits what you can do
ban
forbid: ban ON smth
approval
he feeling of having a positive opinion of someone or something
conglomerate
a company that owns several smaller businesses whose products or services are usually very different: The multinational conglomerate selling the candy.
fast-forward
If you fast-forward a recording, or if it fast-forwards, you make it play at very high speed so that you get to the end or a later part more quickly:
Fast-forward through commercials
relying on sb/smth
Advertisers relying more heavily on product placement to
show off their wares(product).
to lure
the quality or power that something or someone has that makes them attractive: заманивать
awareness
осведомлённость. If you want to built awareness of a brand, it is probably best to opt for a placement
preferences
If you just want to reinforce preferences for a well-known brand, it is probably not necessary to go to that expense.
existence
the fact of something or someone existing: существование
varies
меняется
credulity
willingness to believe that something is real or true, especially when this is unlikely: take advantage of natural credulity and sense of loyalty on children
exhort children to purchase
urge children to buy
to abound
изобиловать: to exist in large number or quantities
in abundance, be abundant
в изобилии, We had wine in abundance.
significant influence
Teens have significant influence on family purchases.
have branded
забрендить: Once they have "branded" a child, he or she is likely to be a customer for life, or from "cradle to grave".
from "cradle to grave"
for all life
glean information
obtain information: собирать инфо
Companies glean important demographic info about kids spending habits from seemingly innocuous internet "quizzes" and "surveys".
spendings habits
покупательские привычки
seemingly
казалось бы
innocuous
harmless
twenty-four seven
Marketing comes to kids from all directions, twenty- four seven.
capitalize on
take advantage of; получить выгоду.
They know how capitalize on important teenage issues and anxieties, like body image, peer acceptance, coolness, and a need of power.
anxieties
feeling of worry about smth
peer acceptance
взаимовосприятия среди сверстников
repeatedly
many times
geared towards
направленная на: They use these themes repeatedly in advertising geared towards kids and teens.
inappropriate
unsuitable: Marketers also often hone in on themes and attitudes that parents might find inappropriate or offensive, like sex or alcohol and drug use, further escalating the "coolness factor" of the product.
convince
убеждать: A successful ad convinces the viewer that they have a problem that needs fixing, and then proposes to offer the solution, which just happens to be product they are selling.
unwittingly
without been aware of: невольно: Many kids unwittingly buy into that message, and as a result, end up being hypercritical of themselves because they do not fit a certain "image" that they believe necessary for their happiness
appearance
the way they look on the outside
excess
more than is necessary: излишек: They are surrounded by images of excess and the idea that buying "things" will bring them satisfaction.
gratification
satisfaction: They are given things easily and rarely have delay gratification.
implies
поразумевает: Is the product really going to have the impact that the ad implies?
take a stroll to
take a walk
be assailed
be attacked: not being assailed by the sights of bilbords
astounding
so surprising that it is difficult to believe:
dilapidated
ветхий: The city that revealed itself from beneath the commercial sheen has shown itself to be both beautiful and dilapidated.
vehement
forceful:
spur
encourage to work harder. The law also spurred building owners to renovate their buildings with funding from the city.
a blight
sth that has a bad effect. It is a blight on our city to have many outdoor advertising.
predict
forecast, foretell:
dire consequences
очень плохие последствия: Advertisers, who bitterly fought to block the law and predicted dire consequences on the regional economy, have quickly adapted.
buzzword
words that have become fashinoble
enhance
increase: It can be delivered by word of mouth or enhanced by the network effects of the Internet
vitally
extremely: The coice of language to convey specific messages with the intention of influencing people is vitally important.
convey
to make ideas known, communicate
detergent
liquid or powder that helps to remove dirt: An advertisement for detergent may say "It gets clothes whiter", but whiter than what?
compound words
составные слова