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10 Cards in this Set

  • Front
  • Back
Which of the following is NOT a defining feature of television?
-it is an expensive business
-it is universal
-it is the dominant medium for entertainment
-it is second only to newspapers as a medium for news
IT IS SECOND ONLY TO NEWSPAPERS AS A MEDIUM FOR NEWS
Though it is popular, Cable TV does not really represent competition to traditional broadcasting. (T/F)
FALSE
If the number of households watching a program is 100, the number of TV households is 1000, and the number of households using TV is 500, the program's rating is calculated based on:
What Equation?
100 divided by 1000
VHF (Very High Frequency) TV stations:
-have lower numbers than UHF stations
-include channels 12 and 13
-have signals that travel further than do UHF signals
-all of these
ALL OF THESE
Public television is supported exclusively by public funds, administered by the Corporation for Public Broadcasting. (T/F)
FALSE
To measure local-market TV viewing, Nielsen uses:
-peoplemeters
-a combination of dairy and electronic meter techniques
-diaries only
-electronic meter techniques only
A COMBINATION OF DAIRY AND ELECTRONIC METER TECHNIQUES
If Channel 4 describes itself as part of the XYZ broadcasting network, the station is most likely:
-an independent
-an affiliate
-noncommercial
-a network
AN AFFILIATE
Nielsen Media Research provides TV ratings at both the network and the local level. (T/F)
TRUE
The cable TV industry currently faces its stiffest competition from:
-telephone companies
-satellite television
-retransmission
-HDTV
Satellite Television
Television was demonstrated to the public at the 1939 New York World's Fair. (T/F)
TRUE