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8 Cards in this Set

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to see whether a consistent minority could influence a majority to give an incorrect answer in a colour perception test


- 32 groups of 6 women (2 confederates and four participants)

- groups shown blue sides in different hues + asked what colour

- in 'consistent' condition, both confederates repeatedly called blue slides 'green'

- in 'inconsistent' condition, called blue slides 'green' 2/3 of the time

- in control condition six naïve participants called slides blue throughout


- on over 8% of trials participants called 'green'

- 32% in consistent condition reported a green slide at least once

- inconsistent minority exerted very little influence and barely differed from control group


consistency is a crucial factor in minority influence,

although the % of participants influenced weren't as high as Asch's, results show a consistent minority can influence answers of a majority

Evaluation - low ecological validity (-)

controlled setting + artificial task

THEREFORE not generalizable

Evaluation - gender bias (-)

only involved females THEREFORE not generalisable

Evaluation - majority group size? (-)

Clark et al. found that when majority group size was bigger than 4, huge drop in influence

THEREFORE is this generalizable?

Evaluation - cultural bias (-)

only American participants

Smith and bond (1998) found that individualistic cultures are generally less conformist than collectivist cultures.